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Report Card Advertising
Dear McDonalds: So you’re advertising on report cards now, eh? May I remind you that we live in a one-to-one, personalized marketing world now? It’s not enough for you to just offer free happy meals on...
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Delusions Of Brandeur
Bank branding efforts are in full force these days. Frost Bank of Texas launched a brand building campaign in April designed at improving awareness of its full range of services, including banking,...
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Twitter's Ad Platform Is Doomed To Fail
Apparently, Twitter disappointed the SXSW crowd by not unveiling Twitter’s new ad platform. It’s just as well: An ad platform from Twitter is doomed to fail. Here’s why: Back in the day, TV advertising...
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Why TV Ads Don't Go Viral
Adweek recently ran an article titled Why So Few TV Ads Are Viral Hits. According to the article: The Holy Grail for many marketers is having their big-budget TV spot become a viral hit online,...
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Quantipulation In Action: Inbound Vs. Outbound Marketing
Mashable (that highly reputable source of marketing theory and research) recently published an article called Inbound Marketing Vs. Outbound Marketing, which claimed: “Thanks to the Internet, marketing...
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